Build Scientific Visuals With Claude Cowork

Creating branded scientific visuals requires more than generating an attractive image. The finished work must communicate a complex concept clearly, follow established brand standards, and withstand expert review. In this installment of How I Made It, L'Oréal senior creative director Tyler Ochs demonstrates how he developed the Redken® Science Visualizer using Claude and Claude Cowork.

Tyler explains how he combined approved reference materials, existing illustrations, AI transcription, and detailed instructions to give Claude the context it needed.

You’ll see how Tyler tested different versions, improved the workflow, and determined which decisions still required human creative direction. His experience provides a practical model for creative and marketing teams exploring AI-assisted visual production.

What you'll learn: 

  • Identify visual-production challenges that may benefit from an AI-assisted workflow.
  • Prepare brand references, source materials, and instructions that give Claude useful context.
  • Develop a repeatable process for producing branded scientific visuals.
  • Improve visual results through testing, comparison, and iteration.
  • Preserve human creative direction, accuracy checks, and final approval.
You don’t need to work with scientific illustrations or recreate Tyler’s exact visualizer to use his approach. The lesson focuses on principles that creative and marketing teams can adapt to their own approved tools, brand materials, and review requirements.
  • 48m of video instruction
  • 1 lessons
Patrick Jones - Course author
Meet YOUR instructor

Faithe Day, Ph.D.

Faithe helps non-technical professionals understand AI without the jargon. Her lessons focus on practical workflows, clear explanations, and building confidence with modern tools at work.